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Writing a Press Release
HomeWriting a Press Release

Press releases and news announcements

Pensoft's journals put special efforts into the disseminaion of published information to a wide range of readers, including news aggregators, blogs, social networks and the mass media. Press releases can have a major effect on increasing the popularity of research findings and are of benefit to all involved parties: the authors, their institutions, funding agencies, publishers and society in general.

Thanks to a well-established dissemination network, Pensoft press releases have provided the basis for articles in National Geographic, Nature, New York Times, International Herald Tribune, many leading science news websites, national newspapers, science blogs etc.

Please note that Pensoft's press releases are targeted towards a wider, non-specialist audience. Therefore, should you decide to prepare a news item, it must be written in a popular science language; it should be free of unintelligible terms and, if at all possible, latin names and phrases; it should contain some interesting or important facts and information, attractive for the non-specialist public. Please note that while all news items are posted on our website, those that could be of interest to the mass media are also submitted to, where they enjoy a very wide dissemination.

Here are some examples of Pensoft's press releases, posted on EurekAlert, which have enjoyed a high popularity rating in the first two days after publication:

Brave new world
Millipede border control better than ours
Social network helps in discovery of a species of plant lice for the first time in Europe
World's smallest frogs discovered in New Guinea
Market transactions and economics in general affect biological invasions

You are thus invited to prepare a short press release on your accepted paper (or have it prepared by your PR office), and send it to our press officer: Iliyana Kuzmova, at for editorial review. English is the default language for the press releases. If you wish to submit an additional version in another language, please let us know beforehand.

Please use the following template and instructions when writing your press release.

We are strongly convinced that your research deserves to become widely known to the world, starting right on the day of its publication!

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Open Access

Pensoft adheres to open access as much as possible to accelerate the barrier-free dissemination of scientific knowledge. Several of our journals and e-books can be read, downloaded, printed and distributed at no charge for the reader!
By publishing open access, authors benefit from a higher visibility and increased citation rate of their papers!
All open access papers and news items on this site are licensed under the Creative Commons Attribution License (CC BY 4.0).
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